By 1915 however business in railway electrification had increased sufficiently for a separate traction department to be set up with P. S. Turner as manager, dealing with design as well as sales. Turner, who had joined in 1903 and later taken charge of control engineering, had developed a special interest in traction and had also shown a flair for salesmanship: on his personality hangs the main story of the Company's traction activities.

When D. N. Dunlop left in 1911, the publicity work (now separated from that of the European companies) passed to A. G. Seaman, who also handled sales management statistics until his departure for B.E.A.M.A. in 1918. Before this, in April 1912, there appeared the first issue of The British Westinghouse Gazette*. It contained twelve pages of technical and semi-technical articles, freely illustrated, and was the only journal of its kind published in this country. For the first two years it was circulated only to the Company's staff, but since then a wide external distribution has been maintained with monthly issues (except under wartime conditions). M. Hird, who had joined publicity from switchgear sales in 1915, edited the Gazette for some twenty-five years, also finding time to write topical verse and dialogue for 'pantos' at the Club.

The export organization was extended around 1909, when a policy was adopted of attaching special representatives to the B.W. agencies; they remained employees of the Company, and their task was to assist the agents and generally promote our interests. Among the first to be sent out were A. McKinstry to Australia, potentially a very valuable market, and G. Laird to India; McKinstry was soon followed by A. Maling. By 1913, however, business had developed sufficiently for the Company to have established its own offices in Melbourne and Calcutta as well as Johannesburg (to which A. E. du Pasquier was appointed in 1915).

The B.W. Company had long been closely associated with the French and Italian Westinghouse Companies by the interchange of design and manufacturing information, and round about 1910 Carlton brought over W. E. Bouette from Le Havre to look after their interests. Two years later Bouette was put in charge of an export and continental sales department, which was then located at Trafford Park, and in 1915 he was joined by E. J. Summerhill as assistant manager. Early in the same year British Westinghouse acquired the American interest in the continental companies.

*Now The Metropolitan-Vickers Gazette